June 8, 2011

Idea: .ugh Top Level Domain

How about a TLD for websites that can only be parody, complainy, or snarky? If you want to know about Lady Gaga’s next album, you can go to ladygaga.com, but if you’re really sick of her and want a community of like-minded haters, you can visit ladygaga.ugh and get it out of your system.

I know what you’re thinking: This won’t work because Lady Gaga will snatch up her .ugh before anyone else does. Well, that’s what’s unique about the .ugh TLD. If you snatched ladygaga.com, she could take you to domain name court to get it back. But the rules of .ugh will state that you can do the opposite. Nobody can own the same trademark and .ugh domain. If they do, you can take them to domain name court to snatch the domain and put up a snarky website the way ICANN intended.

This protects brands, also, because they needn’t worry about anyone confusing the .ugh parody site with their own .com site. Everyone will know that comcast.ugh isn’t really Comcast’s website.

I call dibs on uggs.ugh.


that could be a whole family of domains, .meh, .hrglglrm, .pfft, .cough (that would be especially cool with third- and first level domains: cough.google.cough), .why,…

Don’t forget .lol!

Made me la.ugh

But what will United Ghana use?

Can I get dibs on la.ugh, to make fun of Los Angeles?

I’m pretty sure I’d ironically put something serious on .ugh and the parody site on .com

I love la.ugh…..brilliant!

Would that Grant fellow be allowed to own h.ugh?

I call dibs on ironicsans.ugh

I call dibs on ironicsans.ugh

Nice counterbalance to all the liking and faving going on. Needs downloadable .ugh browser toolbar as well.