Idea: Corporate Artists in Residence
Many large corporations have philanthropy departments. They donate money for medical research, public television, city beautification, arts organizations, and more. But I’d like to see corporations use their philanthropy in part to spotlight individual artists through residency programs. It could give a big boost to an individual artist, and give a public face to the company’s support of the arts which may better promote arts in general.
Each company could pick one artist each year whose work exemplifies the company’s brand or ethos, provide financing for a year during which the artist develops a body of work, and then offer a performance or exhibition space — perhaps in a flagship store or corporate headquarters — to showcase the result.
For example, Apple’s first artist in residence could be a sculptor who integrates technology in his work, and they can display his pieces in select Apple stores across the country. Starbucks could pick an undiscovered singer/songwriter and finance her first album under their record label. Boeing’s artist in residence could be someone whose work is inspired by aviation, to be displayed in airport terminals.
I figure some corporations must already do this, but I was only able to find one example of a large company that has had an artist in residency program: Siemens, though its hearing aid division, has funded musicians through its artists in residence program, culminating in live performances in New York City. Are there others I’ve overlooked?