The best and worst of The Economist
The Economist is a weekly magazine that focuses on world news, business, and politics. The magazine, based in London, is dense with information and can be tough to wade through. The publishers target an upper-class demographic, and it shows in their ads for the magazine. A recent ad had a tag line which read, “It’s lonely at the top, but at least there’s something to read.” The Economist is the sort of magazine pretentious people like to be seen reading.
Naturally, I have a subscription.
As I was wading through this week’s issue, I realized that whoever writes the headlines (the copy editor, I think) has an interesting sense of humor and a penchant for puns and cultural references. Some of the headlines are better than others. I went through the stack of unread issues that’s been piling up in the living room and picked out some of the best and the worst headline puns and references from recent weeks. Whether you think they are the best or the worst probably depends on whether you like puns. Here are some examples:
Article topic: What conservatives get, and do not get, about foreign aid.
Headline: Right to bear alms
Article topic: Former CIA Director George Tenet’s new book has some factual errors but is still worth reading.
Headline: George’s tenets
Article topic:Two big meat producers agree to merge.
Headline:A steak in the market
Photograph: A polar bear stands on a piece of ice surrounded by water. The article is about global warming.
Caption: It’s getting unbearable
Article topic: Scrubbing carbon from coal-fired power stations is possible but pricey.
Headline: Dirty king coal
(I’m not sure if that’s supposed to be a play on Nat King Cole or Old King Cole)
Article topic: Businesses are engaging in war game style simulations to gain new perspective on complex problems.
Headline: Shall we play a game?
Article topic: The cost of making cell phone calls overseas.
Headline: When in roam
Article topic: Californians are leaving the state, filling its neighbor states with former Californians.
Headline: Dreams of Californication
Article topic: Ecuador has a new President, Rafael Correa
Headline: Magical mystery tour
(Seriously, I have no idea what this headline is supposed to mean. I read the whole article and still can’t figure it out. Correa isn’t touring anywhere. He’s not listening to the Beatles. Why the reference? I don’t get it.)
Article topic: Rio de Janeiro’s economy isn’t doing so well.
Headline: Blame it on Rio
Article topic: The popularity of the Russian royal family
Article topic: The president’s policies on global warming
Headline: Emissionary positions
Article topic: Scientist Craig Venter takes on yet another big project
Photo caption: Craig’s list gets longer and longer