April 23, 2007

Crash into me

I saw this ad on a website I visited recently:


Isn’t the first rule of automobile advertising that you don’t put “roll over” in big letters above a picture of your car?


It seemed like a good idea on paper.

I can see this execution working if the automaker (Volvo, perhaps) wanted to show off safety features of their car.

You could literally wreck the thing and see how the folks inside stayed safe.

My two cents.

It would be much more suitable for an ad about a playful puppy (the ALL-NEW 2007 MONGREL MKX FWD).

It’s round enough to roll over, just not high enough.

This has to be a joke.

wow, someone didn’t think that through. Or whoever designed it was pretty stupid.