Idea: Dunder Mifflin branded paper
I was recently shopping for paper at Staples when I had this thought: NBC should really license the “Dunder Mifflin” name to some paper company, and put it on real reams of paper. I don’t have brand loyalty when it comes to 8.5” x 11” paper, so it’s not like I can’t be persuaded to buy one ream over another. If I were buying paper at Staples and I saw the Dunder Mifflin brand name on a ream of paper, I’d totally get it. Just because it’s funny. Even if it cost a few cents more than the other brands.
They could even co-brand, for those people who haven’t heard of Dunder Mifflin or are afraid to try new things. The reams could say, “Staples [or some reputable paper company] presents Dunder Mifflin Paper” or something like that. And they could put a one-sheet ad for “The Office” in the packaging.
(Dunder Mifflin, for those who don’t know, is the fictional paper company whose day-to-day goings on are documented in the TV show The Office)
Comments
Thanks for putting the theme muzak in my head for the rest of the afternoon.
Posted by: pkiller | September 14, 2006 3:01 PM
Thats A Great Idea!!
Posted by: Adnrew H. | September 15, 2006 9:47 AM
on a related note…I live in Scranton, and along the main streets the city has those little Banners with names of local businesses, like a “city pride” kind of thing. Anyway, there’s a banner for Dunder Mifflin, too…I’ll try to get a pic of it this week, it’s pretty cool. :)
Posted by: john | September 18, 2006 10:52 AM
hey if i can ship 3TONS of anatomically correct body to over 15 countries there’s definently a market out there for an entire Dunder Mifflin line.
hey why not logoed apparel as well
Posted by: jay Jacobs | September 18, 2006 5:15 PM
woops, i posted too quickly i meant to say
“hey if i can ship 3TONS of anatomically correct body FAT to over 15 countries there’s definently a market out there for an entire Dunder Mifflin line.
hey why not logoed apparel as well”
Posted by: jay | September 18, 2006 5:20 PM
What’s that about logo apparel for fictional companies?
Initech
Posted by: Dave | September 20, 2006 9:30 AM
John: I was just in Scranton this past weekend and saw that banner! I was wondering who paid for it. NBC? The Office folks? Let us know if you find out.
Posted by: growler | September 20, 2006 12:33 PM
A very cool idea.
Posted by: Christopher Tobias | September 20, 2006 1:53 PM
…except NBC doesn’t even have the merchandising smarts to produce a Dwight bobblehead and sell it at their NBC store (my friends & I went there looking for “Office” merch). Their merchandising/marketing department sucks - 50% of the store is FRIENDS stuff. Seriously.
(On a side note, they do have a lot of good “Office” shirts here.)
Posted by: fashiongirl | September 20, 2006 2:17 PM
Dwight bobblehead, Dunder Mifflin t-shirt and coffee mug, etc. here.
Posted by: That Guy | September 20, 2006 2:57 PM
I just wanna dance!
Posted by: fred savage | November 3, 2006 10:13 PM
that’s a fantastic idea! if they ever made a real dunder-mifflin company, they would make a lot of profit because of The Office.
Posted by: Nick | November 10, 2006 7:17 AM
I would total buy this, I also would like the Dwight bobble head, Pam’s pencil cup and the guide to Conflict Resolution.
Posted by: Brandon | November 13, 2006 1:41 PM
I found this article because I was trying to find the same Dunder Mifflin paper discussed! Obviously there is some kind of customer base for this. I wanted to buy some as a gag gift this year.
Posted by: Ryan | December 20, 2006 6:12 AM
I had this same idea, no joke (also pretty much at the same time… I was shopping for our paper in Staples, feeling a little guilty since it’s one of DM’s bigget competitors and I thought of this)… I just told it to my boss who loves the show and she said to go online to see if they sell it… two google clicks later I found your page. Great minds think alike… I can’t believe they haven’t come out with this… HELLO??? Lighting in a bottle here! Brilliant… who has paper brand loyalty? No one I know. A patent should be explored… this could be huge.
Are there other industry related shows that you could buy the product that the show fictionally makes? The only other one I could think of was Lavern & Shirly’s beer.
Posted by: Dang | February 2, 2007 12:51 PM
I personally would like to own the Dunder Mifflin bathrobes that the staff got for Christmas. :)
Posted by: 1sheep | March 4, 2007 2:35 AM
I am watching The Today Show’s Saturday version and Lester Holt is interviewing someone in what looks like a bay window where tourists go and wave to distract you. Across the street is a storefront with a Dunder Mifflin Paper Company sign in the window.
What is up with that???
Posted by: Bambi Berkowicz | April 7, 2007 9:54 AM
http://www.dundermifflinpaper.biz/index.shtml - it’s real now =D
Posted by: Bryan | August 23, 2007 11:08 PM
DUNDER MIFFLIN BANNER SCRANTON PA
http://www.officetally.com/dunder-mifflin-banner-scranton
Posted by: desertspirit | November 29, 2007 5:16 PM
Bathrobes, shot glasses, coffee mugs… anything branded “Dunder Mifflin” that has been on the show is available for purchase… EXCEPT THE PAPER!
Posted by: Nathan | March 25, 2009 10:04 AM