Idea: Dunder Mifflin branded paper
I was recently shopping for paper at Staples when I had this thought: NBC should really license the “Dunder Mifflin” name to some paper company, and put it on real reams of paper. I don’t have brand loyalty when it comes to 8.5” x 11” paper, so it’s not like I can’t be persuaded to buy one ream over another. If I were buying paper at Staples and I saw the Dunder Mifflin brand name on a ream of paper, I’d totally get it. Just because it’s funny. Even if it cost a few cents more than the other brands.
They could even co-brand, for those people who haven’t heard of Dunder Mifflin or are afraid to try new things. The reams could say, “Staples [or some reputable paper company] presents Dunder Mifflin Paper” or something like that. And they could put a one-sheet ad for “The Office” in the packaging.
(Dunder Mifflin, for those who don’t know, is the fictional paper company whose day-to-day goings on are documented in the TV show The Office)