Random Acts of Emphasis
I flew Delta this weekend, and found myself LOOKING through their in-flight magazine while waiting to take off. I noticed something in their magazine that I’ve noticed before — they randomly ITALICIZE things for no apparent reason. And sometimes they use all-caps for no apparent REASON.
I suppose they think it adds visual interest. Italics and capitals are treated as design elements. And that’s fine. But it makes for CONFUSING reading when they use it in every headline. When I read, I mentally EMPHASIZE the italicized and capitalized words. I think the Sky Magazine people forget that. At least they DON’T add bold into the mix.