Idea: “What’s your AIM Name?”
Did you know that AOL’s recently launched slogan for AOL Instant Messenger is “I AM”? Aside from being offensive to oversensitive religious people, it’s really, really lame.
I suggest a new slogan: “What’s your AIM Name?”
It’s so easy. It’s simple. It rolls off the tongue. It rhymes. It’s fun to say. It’s a sentence people will find themselves actually using in real life. Imagine a whole ad campaign revolved around “What’s your AIM Name?” Ads can show people meeting each other in bars, at school, in business meetings, etc., asking each other, “What’s your AIM Name?” It works in a million different scenarios. Then the announcer or ad copy can ask the viewer, “What’s your AIM Name?”
People will think of the ad when they’re meeting new people. They’ll swap information. They’ll ask for your phone number and your AIM Name.
It can even be reinforced by the product itself. Logging on to AIM right now, it just asks for your “ScreenName.” But the product itself can ask “What’s your AIM Name?” when you log in.
Now if only I can find a use for all those free AOL CDs…