January 26, 2009

I wrote it, you made it: A commercial

Back in November, 2006, I posted an idea for a commercial I’d like to see. Some time later, I was contacted by Ethan Cushing who wrote, “I am a director trying to expand my reel and would love with your permission to hire a crew, rent some great HD cameras, and film [this].”

So without further ado, I now present… the commercial:

Nice work, Ethan! Going back and reading my original post, I was surprised to realize that he more or less used what I wrote verbatim. If I’d known that would happen, I would have spent more time crafting the dialogue.

Incidentally, I’d still love to see this battery commercial concept turned into reality. It would require a bit of F/X trickery, I think. If anyone wants to take it on, go for it.

Previously: I wrote it, you made it: Montris


The only thing I don’t like about it is that the woman looks confused/annoyed the whole time he’s using tech talk, but suddenly lights up when he says “Cadillac”. It could have used less “I’m a girl and don’t understand your big man words” ditziness.

Congrats on having your idea put to image.
But somehow, I’m thinking you had a more polished Cadillac-like execution in mind for your idea.

My oh my she’s cute.
Like the Austin-Healey of girlfriends.

This must be the most retarded thing I’ve ever seen. Hey, 80s called and wanted their stereotypes back!

OK execution (even if she is a little too cute for him. He’s the 1998 Toyota Corolla of boyfriends).

Does she smile because his rant is finally over and she can watch something?

Might be funnier if the gender roles were switched. Or if they were talking dogs.