Advertising on the overhead bin now a reality
Back in March 2006 I wrote a post suggesting that airlines could use the blank panels on the overhead bins as advertising space. I made a mock-up of what this ugliness might look like:
An alert leader pointed me to news that came out this summer: Ryanair — Europe’s largest low fare airline — has just put this into practice. Here’s a quote from their press release:
We are delighted to be the first Brand to market with this new advertising medium… The Aeropanel® offers a unique and exciting advertising format in an uncluttered, relaxed and comfortable environment
It was bound to happen.