Ironic Sans: Crash into me

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I'm David Friedman, a professional photographer who sometimes gets ideas for photos, designs, gadgets, and other projects. I write about it all on this blog. You can find the meaning behind the name “Ironic Sans” back in the very first post.

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You are reading an entry from the Ironic Sans archive. This entry was posted on April 23, 2007 and is filed under Advertising.

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April 23, 2007

Crash into me

I saw this ad on a website I visited recently:

Isn’t the first rule of automobile advertising that you don’t put “roll over” in big letters above a picture of your car?

Posted by David at 12:39 AM | Permalink
Filed under: Advertising
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Comments

It seemed like a good idea on paper.

Posted by: Rockwell | April 23, 2007 10:32 AM

I can see this execution working if the automaker (Volvo, perhaps) wanted to show off safety features of their car.

You could literally wreck the thing and see how the folks inside stayed safe.

My two cents.

Posted by: Seth | April 23, 2007 4:13 PM

It would be much more suitable for an ad about a playful puppy (the ALL-NEW 2007 MONGREL MKX FWD).

Posted by: RichM | April 23, 2007 4:17 PM

It’s round enough to roll over, just not high enough.

Posted by: yellojkt | April 25, 2007 9:14 PM

This has to be a joke.

Posted by: Thomas | April 26, 2007 3:38 AM

wow, someone didn’t think that through. Or whoever designed it was pretty stupid.

Posted by: karen | June 27, 2008 10:00 PM

This site is © David Friedman and except for fair use it may not be reproduced without my permission. Luckily, permission is usually easy to obtain. Contact me and we'll talk. This blog is typeset in Georgia, Times New Roman, or Times, in that order of priority based on what fonts are installed on your computer, or whatever standard serif font is installed if none of the above. The exceptions are the main title, which is based roughly on Baskerville Old Face, and the handwritten parts which are, well, my handwriting.