Idea: A new slogan for New Jersey
Have you heard about all the problems New Jersey has been having coming up with a motto to attract tourists?
First, the state paid $260,000 to a consulting firm to come up with a slogan. They came up with, “New Jersey. We’ll win you over.” It was quickly rejected. Then the state held a contest to come up with a new slogan. The big winner was “New Jersey. Come see for yourself” submitted by Jeffrey Antman of Passaic, New Jersey. Well, a couple months ago they scrapped that one too after realizing that other states have used it in the past.
The consulting firm was on the right track in recognizing that many potential tourists have a negative view of New Jersey, and a good slogan could help people get over that hump. But “We’ll win you over” doesn’t convey that there’s anything good about the state. It almost reinforces the idea that it’s overrun by mobsters who will get you to like the state one way or another.
So I’ve come up with a slogan for New Jersey that I think captures the spirit of the state, and may entice people to visit who wouldn’t consider it otherwise. Imagine a whole campaign showing the lush vegetation, beaches, concerts, quaint little towns, and, well, whatever else they have there across the Hudson. And the slogan reads:
“New Jersey. It’s not what you expect from New Jersey.”
You like that one, New Jersey? Okay, so maybe off the bat you think it’s not positive enough. Now imagine it said in a really upbeat tone by someone like George Clooney. You like it now, huh? Well, you can have it for the low price of only $25,000. And I guarantee that no other state has used it.
Comments
New Jersey: Deal with It
Posted by: Jason | July 11, 2006 10:33 AM
New Jersey. Bada Bing.
Posted by: adam | July 11, 2006 11:00 AM
“Up Yours! Love, New Jersey”
Posted by: Koos | July 11, 2006 4:14 PM
Dirty Jerz: we’ll catch you ridin’ dirty.
Posted by: Berg | July 12, 2006 10:00 AM
New Jersey: Look, can’t we just forget about Hoboken?
Posted by: Arisa | July 13, 2006 12:30 AM
new jersey: at least you don’t have to pump gas.
Posted by: EmmaGiselle | July 13, 2006 10:53 AM
or on that theme:
New Jersey: We’ll pump your gas.
Posted by: jason | July 13, 2006 6:20 PM
welcome to new jersey: if you’re not from here, you’re probably lost
Posted by: rob | July 18, 2006 3:50 PM
Two targeted campaigns:
For New Yorkers:
Were the light at the end of your tunnel - come toward the light.
For the rest of the nation:
Leave your expectations at the border.
Posted by: Filthy | July 18, 2006 9:22 PM
“New Jersey….naaaahhh…..ok maybe…”
Posted by: Jason | July 19, 2006 5:23 PM
New Jersey: There really is a lot of nice stuff between Camden and Newark, off the turnpike, yous guys should come see.
(We’ll just forget to mention that you have to pay to get out of our state….)
Posted by: Kathaclysm | July 20, 2006 12:53 PM
i submitted, “New Jersey: Gay, Smelly And Run By The Mob.” never heard back.
Posted by: lozo | December 4, 2006 3:40 PM
New Jersey:
The “Blow Me” State
Posted by: Lex10 | December 7, 2006 10:52 AM
I can’t take credit for it, but my brain is going to regurgitate an old stand up bit.
“Kiss her where it stinks… take her to New Jersey”
Posted by: L'Artiste | October 26, 2007 3:00 PM
New Jersey. Is the bigges tand the beat
Posted by: KAthy Safasto | December 16, 2007 11:07 AM
New Jersey. See whats waiting for you here.
Posted by: Sammy D | December 21, 2008 12:51 PM
New Jersey: Come watch me dance while my friend robs you.
Posted by: Mike R. | March 30, 2010 3:36 PM
New Jersey, Its not as bad as you think.
Posted by: Mel | August 19, 2010 4:10 PM
a friend made this up:
we don’t pump gas, we pump our fists!
Posted by: anonymous | April 1, 2011 4:44 PM
New jersey: we don’t pump our gas, we pump our fists!
Posted by: Jack Burling | May 19, 2011 3:24 PM