April 12, 2006

H2O OTC

One of these is a medicine:

zephyrin

The other is the logo from a bottle of Zephyrhills water that I bought recently. That’s right. It’s a brand of bottled water. But I can’t look at it without thinking it looks like a medicine logo. This label needs a redesign.

Was “Zephyr Hills” too difficult to keep as two words? It looks like someone ran the formula Zyrtec + Syphillis and came up with Zephyrhills. I’ve come to call it Zephyrillin.

Posted by David at 12:02 AM | Permalink
Filed under: Advertising | Design
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Comments

I think perhaps the problem with changing the name is that the water itself originates from a town called Zephyrhills in Florida. I doubt that the town considered marketing in the 1800s.

Posted by: TW | April 12, 2006 6:11 AM

Hmm. Well, while they may not have been forward-thinking enough to anticipate pharma marketing when they named their town, they still might have considered good grammar.
Modern Floridians made that water label, however, and when your town’s name resembles a venereal disease, I think you look for a way to play it down.

Posted by: max dare | April 12, 2006 8:18 AM

I thought the one on left looked like butter packaging.

Posted by: Chris Jones | April 13, 2006 5:24 PM

I always thought that the Claritin box needed a “Designed for Windows XP” logo on it. It looks like some hack just grabbed the background image from their computer.

Meanwhile, that Zephyr Hills label looks like it stole the banner from a jar of Mayonaise.

Posted by: Geoff Davis | April 20, 2006 1:46 PM

Zephyrhills is actually the name of the town in FL that the spring is in. I’m a Floridian, and actually have this bottled water in my home. It’s not a marketing ploy, it’s the name of the spring. Hehe.

Posted by: Nick | August 7, 2006 10:15 PM

Like the previous poster said, Zephyrhills is a town in Florida. Also, if I recall correctly, the bottle design is older than Claritin, lol. I used to live in Tampa, which is quite close to Zephyrhills, and it’s been my favorite bottled water for a while now. :)

Posted by: Anonymous | September 12, 2006 11:54 PM

Sounds like you may be WAY to familiar with STDs for my comfort. Never in all my life has this Floridian connoted a VD with the city or water of Zephyrhills!

Posted by: Anonymous | November 21, 2006 8:25 PM

i

zephyrhills for life!

Posted by: adrienne | January 9, 2007 4:58 PM

Wait… Did Claritin-D use the standard Windows-XP background in their logo?

Posted by: AltijdAndries | January 31, 2008 9:24 AM

Looks like the Natures Sunshine logo.

Posted by: Anonymous | September 6, 2008 6:10 PM