March 28, 2006

Idea: “What’s your AIM Name?”

Did you know that AOL’s recently launched slogan for AOL Instant Messenger is “I AM”? Aside from being offensive to oversensitive religious people, it’s really, really lame.

I suggest a new slogan: “What’s your AIM Name?”

It’s so easy. It’s simple. It rolls off the tongue. It rhymes. It’s fun to say. It’s a sentence people will find themselves actually using in real life. Imagine a whole ad campaign revolved around “What’s your AIM Name?” Ads can show people meeting each other in bars, at school, in business meetings, etc., asking each other, “What’s your AIM Name?” It works in a million different scenarios. Then the announcer or ad copy can ask the viewer, “What’s your AIM Name?”

What's your AIM Name?People will think of the ad when they’re meeting new people. They’ll swap information. They’ll ask for your phone number and your AIM Name.

It can even be reinforced by the product itself. Logging on to AIM right now, it just asks for your “ScreenName.” But the product itself can ask “What’s your AIM Name?” when you log in.

Now if only I can find a use for all those free AOL CDs…


Normally, I have little time or sympathy for the easily offended. There seem to be folks out there just waiting around for the opportunity to take offense. But even my crass self can see the problem with this one. AOL needs to fix this FAST. I like your suggested new slogan. Perhaps they’ll send you some nice, shiny CDs in compensation?

I am thinking that “i am” is a part of the english language.
I am thinking that it it is used all the time.
I am also thinking how silly it is that people get upset at the most smallest of things.

Yours is much the better idea. And maybe you can make a fish! I’ve never tried that. I have tried the CDs three times but now I burn them before hurling the plastic glob in the trash. I am an AOL free zone.

Why not: “What’s your nAIM?”

Little bits of muffin craps!

thank you

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thank you

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thank you

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uhh thats gay and so is whatever they thought of if you are so dumb and retarded as to actually think about something as juvenile and childish as that than obviously you are the dumb ass in this equation
instead of thinking about lame things like this why dont you get a life and go out tonight and FUCK a girl then maybe your mind will not be able to think about such irrelevant things all you will be able to think about is the orgasms that are exploding

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