The Mystery of Why Uber Gave Me 77 Free Rides (or, How I Accidentally Gamed The System)
For about two and a half years, Uber kept sending me free ride credits. I just went through my receipts and counted 77 free rides in total, averaging one every couple weeks. Then they suddenly stopped. All that time, I never knew why I was getting them — why look a gift horse in the mouth? — but once they stopped I put on my detective hat and did a little digging. I’m pretty sure I’ve solved the mystery. Follow my story and see if you can figure it out.
When I joined Uber in 2011 I was given the opportunity to create any referral code I wanted as long as it started with the word “uber” (I think they still let you do that, actually) so I just added my initials to it and made the code UBERDF figuring that would be easy for me to remember. I might have given it out to a couple people, but then pretty much forgot about it.
Then in late 2013, the trickle of free rides started. I’d get an email saying I earned $10, $15, or $20 in credit because someone took their first ride using my referral code. At first I assumed someone I gave my code to in 2011 finally used it. Then when more free rides came in, I wondered if perhaps my code was on some list of Uber referral codes that may have been circulating. I didn’t really think more about it. I just accumulated my free rides in my account, ready to use when I needed them. It was great. Sometimes I even forced myself to use them instead of the subway, since they would eventually expire otherwise.
I casually looked into whether this was happening to anyone else. The closest thing I found was an article about a guy who placed online ads for Uber using his own referral code and got hundreds of free rides that way. Uber found out about his scheme and took them away. So I was glad that my trickle of free rides was a slow drip that was unlikely to get their attention.
Then, around January of 2016, they stopped. At their peak I was getting 2-3 free rides a week. And then nothing. I couldn’t be too upset that I had to start paying for something everyone else paid for, but I was curious what happened. And since I wasn’t getting any more free rides anyway, I was no longer afraid to look into it.